KROI starts tomorrow (Maybe)

Do you even care?

Mike McGuff has been all over this as have many in the InterLeft. It seems that a "news" stations is something that a world class city has to have in order to be more "world class".

I'll be honest, I haven't listened to KTRH 740 since they changed up the format and brought in Matt Patrick. I used to listen to J.R. and Lana from time to time when I knew there were big stories for them to talk about but, for the most part, when it comes to morning, drive-time radio I can usually be found switching between 790 and 610 most mornings. (I stopped listening to 1560 -along with most of the rest of you- when they switched over to the Yahoo! sports radio format) I doubt that the presence of a new 'news' station in Houston is going to change that much.

It doesn't help KROI's position, from my viewpoint, that they've decided to provide a normal time slot to Geoff Berg. There are Progressive opinion-makers I wouldn't mind hearing on a daily news show but this guy, one of the more vile and fact-free members of the InterLeft, isn't one of them.

That being said, the actual "news" line-up of the station is pretty strong and, if they can keep the opinion pieces to a minimum, they might serve a niche market in a city that claims to want it.

Is that niche large enough to sustain a radio station over the long-term? I have my doubts, but I will be listening.....When I'm not surfing the sports talk stations that is.