Cashless gaming has long been the apple of the casino industry's eye. Linking an app to your bank account to allow them to more efficiently drain you of your funds is the gold-standard for an industry that plays lip-service to "responsible gaming" but really doesn't back that up with any solid action.
And suddenly.....it's here:
Customers can download an app, available to Android and iPhone users, and register with a phone number and an email address. They then link their bank account to the app and, after registration, are told if they’re approved and offered a line of credit. If qualified for the program, the maximum charge is 1 percent, normally less expensive than a traditional ATM fee.
While casino gambling has traditionally been a cash-centric business, the goal has always been to move away from hard currency and into the realm of digital. Having an app that allows gamblers to link to their bank account and more easily withdraw funds is exactly what they're looking to do. Prior to this when you felted, you had to get up, walk to the ATM and withdraw money, usually with a very high withdrawal fee (from $7.99 to $9.99 in some places). Gamblers referred to this as a "cooling off period" where, ostensibly, the gambler might decide that pulling out more money is a bad idea and just call it a day.
In reality this never really happened, due to a combination of alcohol and dopamine.
I foresee a LOT of issues stemming from these apps, and cashless gaming as a whole. While casinos already are willing to take every last dollar from you, they will find it easier to do now, protestations of being advocates for responsible gaming to the contrary.
Let me tell you a quick story about my last trip to Vegas. I'll leave the casino name out of this.
On Sunday morning Mrs. TPM and I woke up, got ready, and went down to a video poker bar for a round of Bloody Marys as is our custom. While playing VP, an obviously drunk and tired man walked up to the bar, sat down at a machine, and tried to ram his credit card into the cash slot. The bartender yelled at him to STOP! that he was going to lose his card in the machine (they could get it back but would have to open it of course) and that they were "cash only". He then responded "So, I need a debit card then?" Bartender: "No, cash only".
At this point it was very clear that this man had been up all night. He said out loud that he was down $10K and had been playing craps all evening. He was clearly not in a right state of mind and should have been backed off, offered an escort back to his room or pointed toward an Uber to get him to wherever it was he was staying.
What did the casino staff do?
They pointed him to the ATM machine.
Now imagine if he had an app on his phone and had the ability to cheaply, and easily, load even more money onto his card. Given how much he had lost, he was NOT going to make it up on those machines. It's possible that, had he just taken a time out, he might have woken up after a nap refreshed, and made some kind of come back the next day, OR he could have had a clearer head and just accepted his losses and moved on.
The point is, even without cashless gaming the casinos do little more for patrons than putting those "when the fun stops" flyers by the ATMs. They do absolutely nothing to actually promote responsible gaming. In a world where online sports books are starting to receive much (well deserved) scrutiny about entangling problem gamers, should not the casinos face the same level of scrutiny?
I understand that you might be reading this and are probably thinking "Wait, this guy gambles, why is he so up in arms?"
Fair question. The reason I am so up in arms is because I work hard to gamble responsibly. I only bring gambling the money I am willing to lose, I never hit up the ATM, and I quit when my daily budget is done. I also have a wife who does not gamble much at all to keep me in check when I've had 4 too many, and I've learned from mistakes I've made in the past. Trust me, these lessons were hard earned and I've seen too many people on the casino floor who have not learned them, or cannot learn them because of addiction.
I view gambling as a form of entertainment. My gambling budget is the cost of being entertained. Too many people view it as a get-rich-quick scheme, and while it may be a LOT of things, a path to financial freedom it is not.
It's a path to financial ruin, and the cashless gaming movement is only going to make it worse if not reigned in early.
No comments:
Post a Comment