Tuesday, April 6, 2010

A campaign for same

Like Rick Perry or hate him, you have to give him props for knowing how to reach his target audience.

(Rick Perry teams up with NASCAR's Bobby Labonte, Bruce Tamaso, Dallas Morning News, 04/06/10)
Campaigning in North Texas, the governor this morning unveiled a new political ad that's appearing in an odd place: On NASCAR star Bobby Labonte's No. 71 Chevrolet Impala.
While Bill White is criss-crossing Texas trying to convince voters he's not the Democrat his record says he is, Perry's team understands his base, who he is (and isn't) as a politician and focuses on it with laser-like precision.

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